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White Label online casinos in Canada in 2021

White Label online casinos in CanadaTo penetrate the virtual gambling world and create a new establishment is a challenging and complex operation. It involves solid investment, professional business and legal planning, negotiations, business relation acumen, and administration. Read the article further and learn more about white label online casinos in Canada.

The financial burdens are loading the monthly budget of the newcomer substantially: capital reserved for game developers (royalties), capital spent on licensing, taxes, payment systems fees, hosting and platform, franchise payment, and insurance (covering the players’ winnings).

One casino-starter will be confronted with a fair amount of problematic structures such as platform development, signing contracts with software providers, entering binding agreements with payment companies, and securing promotions and advertisement campaigns for new businesses in different territories.

A decade ago, it wasn't easy to open a white label gambling software in Canada, but nowadays, there is an aid/service/assistance called a white label gambling platform. Therefore, one player would not see any differences between an excellent White Label Canadian online casino and an independent one.

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White Label Casino is a pre-licensed, pre-created, and ready-to-launch product. Fundamentally whitelabel casino is like operating a franchise business. You purchase the platform (the parent company supplies you with the product and/or services in a package), receiving the essentials (license, hosting, platform, variety of games), financial infrastructure (e.g. payment processing system, fraud prevention, account detection, etc.), and third party support (marketing strategy, customer crevice, etc.). All this can be operational within just a few months for a reasonable price. 

On the flip side, one White Label Casino will endure very limited rights, slim flexibility, and tiny to non-existing freedom, i.e. for the full length of the franchise contract, this casino will be bound and dependent on the choices of the game providers/developers.

The best White Label creators for online casinos

In the present gambling climate, various platforms are offering solutions for new white label gambling platform. With this article, we are focusing on the most popular ones.


EveryMatrixPossibly the most voluminous platform globally, holding both Malta and UK licenses, with headquarter in Romania. It offers international services and several ready-made solutions:

  • CasinoEngine (package of more than 3,000 games);
  • OddsMatrix (sportsbook platform);
  • Bonus Engine (cross-product for casino and sport bonusing and gamification);
  • GamMatrix (a management platform that supports all the major payment systems).

Two of the products related directly and only to casinos include games by NetEnt, Scientific Games, Microgaming, PlayN Go, other developers, and live dealers by Evolution Gaming, NetEnt Live Microgaming, and XPRO Gaming. 

The business models of EveryMatrix are priced very highly in the White Label category (unaffordable for many) due to the company pioneering in the manufacture of ready-made platforms for Canadian online casinos and the reputation of award-winning software solutions systems. 


SoftswissA very prestigious, successful, and rapidly growing (42 establishments launched in the last 3 years) online casino software brand, headquartered and licensed in Curacao. SoftSwiss utilizes Ruby-on-Rails (RoR) as a framework for its casino assignments and is acclaimed as a leader in the Bitcoin Gaming software. The company has been around for over a decade now, being widely honoured since 2008 to develop an online auction software project.

The platform comprises (and offers to casinos) more than 10000 games by 60 trusted providers, in-between the industry leaders: NetEnt, Microgaming, Amatic, PlayN Go, EGT, Yggdrasil, Endorphina, iSoftBet, SoftSwiss (own-developed), and so on.

The top Canadian Softswiss casinos are Fastpay, Casino4U, Instatpay, and many other famous sites.

The platform offers affordable solutions with easy configuration and flexibility, making them sought by new opening casinos. However, despite the different designs of their ready-made casinos, SoftSwiss products are all resembling and indistinctive. 


One widely recognized platform provider in the Canadian online gambling category, headquartered in Malmö and licensed in Malta and Curacao. Tain company has its history since the beginning of the virtual gambling world, specializing in sports betting and becoming popular in1999 with its first sportsbook. Later on, the company developed and started offering online poker products and shifted providing the whole range of gambling solutions.

Throughout the years, Tain started working with Playtech (in 2007) and merged with Betting Promotions (in 2013) - one of the biggest bookmakers in the world. The later contract brought the company to a superior international level, ranked as prominent, sharp, and highly respected. Nowadays, the Swedes supply an extensive portfolio of products and services suitable for new and established operators.

The company offers more than 2000 games, including their own creations, being used in more than 15 online casinos in Canada.

Tain casino gaming software gives endless opportunities and covers all types of entertainment, including classic, video, and progressive slots, card, table, and live casino games from the best developers: NetEnt, Microgaming, PlayN Go, NYX, Betsoft, 1x2 Gaming, Evolution Gaming and Ezugi (except Quickspin, Elk Studios or other old school developers like Amatic).


As a newcomer on the White Label market (started up in 2010), offering Instant Gaming Solutions for PC & Mobile to its operators, this company already earned some market admiration. ProgressPlay is headquartered in Valletta and is holding both Malta and UK licenses. Over 30 online casinos are currently using this platform, being described as unique and competitive projects.

However, not many ProgressPlay operating establishments are popular in the online gambling world. Casinos utilizing this platform are supplied with games of nearly 20 developers such as NetEnt, NYX, Microgaming, ELK Studios, 1x2 Gaming, and Thunderkick.

iGaming Cloud

iGaming CloudGaming Innovation Group Inc. (GIG) is a cloud-based online gaming platform and software developing company formerly known as iGaming Cloud. Founded in 2015, acquired by GIG in 2016, and since then operational out of Malta, Spain, Denmark, and the USA. 

This newcomer in the field of white-label casinos- is holding both Malta and UK licenses, offering more than 3000 games from over 30 different providers, including NetEnt, Microgaming, Betsoft, and Evolution Gaming. The company is striving to defeat technological restrictions and seriously slash costs for White Label operators.


SoftGamingsWith a startup in 2007, super-popular companies for White Label online casinos mainly focused on customers from Eastern Europe. For over a decade and working with multiple brands, SoftGamings is currently one of the leading i-gaming developers offering a full range of casino solutions-oriented in quick and cost-effective launching. 

This software company is Curacao and Malta-licensed and builds premium quality, highly distinctive, and user-friendly sites, integrating over 3000 games from all top providers. 

SoftGamings holds a huge game portfolio with over 100 game developers and maintains perfect relationships with the industry leaders NetEnt, Microgaming, Quickspin, Yggdrasil, Amatic, IsoftBet, and Evolution Gaming.

In early 2016, SoftGamings started working with Fantasy Network - a large company that provides White-Label for Daily Fantasy Sports. As a result, the year 2019 was particularly fruitful for SoftGamings, which can be seen in winning the Best Online Casino Provider of the Year at the BSG Awards.


FinnplayA Finnish company (operating since 2008), headquartered in Helsinki and specialized in whitelabel casino products mainly for Europe. Via its “Titan” platform, the company provides real-money gaming solutions supplying its customers with licenses from Malta, Belgium, and Curacao.

There are currently no NetEnt games, which is on the downside for Finnplay’s potential projects. The best they can offer at this moment are slots by Microgaming, PlayN Go, Betsoft, and Ezugi.


BetconstructIt is one super large (more than 3000 employees) and diversified company (50 products) that has been around since 2005 and holds over 15 licenses, including from UK, Malta, and Curacao. Because of its successful products and functions distributed to land-based and online operators, BetConstruct has received multiple awards for innovations, technology, and platform supply. It is headquartered in London with offices worldwide (Armenia, Ukraine, South Africa, France, Germany, Taiwan, Peru, Philippines, Latin America, Cyprus, USA, Malta, and the UK).

BetConstruct works with dozens of popular online casinos, many of them being focused on sports betting.

The company has more than 200 partners around the globe, and its casino package comprises over 3000 games from the industry giants: NetEnt, Microgaming, iSoftbet, NYX, Playson, etc.

Please note that the reputation of some operators associated with this white label provider is not excellent; from there, some signals about country restrictions, customer support claims, and other dubious information online.

The advantages of White Label online casinos

Multiple reasons are justifying the use of this service/business model:

  • Cost and time 

These are the two fundamental reasons to go for this product. The total cost to open a new establishment is around 100 000 CAD and takes 2-3 months. Only a license obtaining on its own takes about 6 months and costs over 10000 CAD.

  • Popularity

A casino using a popular platform is automatically ranked accordingly. Therefore, even recently launched new casinos may easily be accepted in the gambling industry due to the supporting platform.

  • Variety of games

The present-day white label casino providers have thousands of games (chosen by the Canadian online casino owner). This is again due to the White Label, which covers the ready-made contracts with the most popular providers.

  • Gambling licenses by different authorities 

You cannot start promoting white label gambling software in any country you want. The site should be licensed by a gambling commission so that the players from that country can legally use it for payment transfers - deposit/withdraw. To avoid sanctions and service revoke it is important to use professionals and regulatory experts - even if they are included in the ready-made solutions. This way, the casino will keep clear from any illegal activity. The most used licensing bodies are Malta and Curacao.

  • Variety of payment methods

The ready-made contracts with the major payment systems providers (Visa, MasterCard, etc.) are with significant concern. One white label gaming platform should have enabled many different ways of deposit and withdrawal methods. The White Label has them all embedded, with all their pros and cons for white label casino solutions.

  • Ready-made design

The gig white label casinos usually use customized design, which the platform prepares with ready-made templates or individually.

  • The technical support and customer care

The white label gaming platform should always render technical support and customer solutions like live chat and ticketing systems.

Where to play?

  • Play over 5000 games at Fastpay Casino, the best gambling place in Canada. You will be pleased with the excellent customer care, VIP bonus program for loyal players and super-fast withdrawals (1-5 minutes.)

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Written by Kamen Valev
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