Last Updated: Wednesday, 27 December 2023 20:24
White labels Australian online casinos 2024
A newcomer would find it quite challenging to build something new: platform development, contracts with the leading payment methods and gaming providers, promotions and advertisement of a new online casino in different countries. All this requires huge investments and many people to be involved. However, there is something that will help you with – white label. A regular punter would not see any differences between an excellent white label online casino and an independent one.
- The best white labels for Australian licensed online casinos
- EveryMatrix
- Tain
- ProgressPlay
- iGaming Cloud
- SoftGamings
- Finnplay
- BetConstruct
- The advantages of white-label online casinos
The best white labels for Australian licensed online casinos
| Logo | Name | Bonus | Details | Play for real | |
|---|---|---|---|---|---|
 | Fastpay |  | 100 % up to 150 AUD + 100 Free spins |
| Play for real |
 | Cobber |  | 100 % up to 300 AUD + 100 Free spins |
| Play for real |
 | Casino4U | | 100 % up to 150 AUD + 100 Free spins |
| Play for real |
 | Wildblaster | | 100 % up to 150 AUD + 100 Free spins |
| Play for real |
 | RTP Casino | | 100% up to 0.002 BTC + 100 FS |
| Play for real |
 | Jet Casino | | 100% up to 600 AUD |
| Play for real |
 | Level Up | | 130% on the 1st deposit + 100 FS |
| Play for real |
 | Dazard | | 100% up to 10,000 AUD and 100 FS |
| Play for real |
 | Bitdreams | 1st Deposit bonus: 100% up to A$750 |
| Play for real | |
 | Casinonic | 100% up to €200 on the first deposit |
| Play for real | |
 | Goldenreels | 100% bonus up to 500 AUD + 200 FS |
| Play for real | |
 | Casino Mate | 100% up to $200 + 20FS |
| Play for real | |
 | Gunsbet Casino | 100% up to 1000 AUD + 100 FS |
| Play for real | |
 | Jackpot City | 100% up to 400 AUD |
| Play for real | |
 | Joe Fortune | $5,000 and 30 free spins |
| Play for real | |
 | Raging Bull | 350% + 50 FS for new players |
| Play for real | |
 | Spin Palace | 100 % up to 400 AUD on the 1st deposit |
| Play for real | |
 | Uptown Pokies | 250% up to $2500 + 50 Free spins |
| Play for real | |
 | FoggyStar | | 100% up to 1 BTC |
| Play for real |
 | Fight Club | 100% up to 150 AUD + 150 FS |
| Play for real | |
 | Joo Casino | 100% up to 300 AUD + 50 Free spins |
| Play for real | |
 | Golden Star Casino | 100% up to 100 USD on the 1st deposit |
| Play for real | |
 | Spin Samurai | 100% up to 1500 AUD |
| Play for real | |
 | King Johnnie | 10 % up to $1,000 on the 1st deposit |
| Play for real | |
 | Play Croco | 200 % up to $5,000 |
| Play for real | |
 | Bonza Spins | 50 % up to $200 on the 1st deposit |
| Play for real | |
 | Kings Chance | 50% up to 5000 AUD |
| Play for real | |
 | Ace Pokies | 100% up to 500 AUD |
| Play for real | |
 | Fair GO Casino | 100% up to $200 on the 1st deposit |
| Play for real | |
 | Woo Casino | 100% up to 150 AUD + 50 FS |
| Play for real | |
 | Ozwin Casino | 200% up to 2,000 AUD |
| Play for real | |
 | Kahuna | 100% up to $1,000 on the 1st deposit |
| Play for real | |
 | Pokies Parlour | 100% up to $777 on the 1st deposit |
| Play for real | |
 | Reels of Joy | 200% up to 500 AUD |
| Play for real | |
 | Pokiez | 300% up to 7,500 AUD |
| Play for real | |
 | Wild Card City | 100% up to $1,000 on the 1st deposit |
| Play for real | |
 | Lucky Nugget | 140% up to $200 for new players |
| Play for real | |
 | Rocket | 100% up to 333 AUD |
| Play for real | |
 | All Slots Casino | 100% up to 500 AUD |
| Play for real | |
 | Red Stag Casino | 275% up to $550 + 100 Free spins |
| Play for real | |
 | Grand Rush | 200% up to $1,000 + 50 Free spins |
| Play for real | |
 | Wild Tornado | 100% up to $1,000 |
| Play for real | |
 | Lucky Draw | 200% up to $2,000 + 30 Free spins |
| Play for real | |
 | Johnny Kash | 100% up to 1,000 AUD on the 1st deposit |
| Play for real | |
 | Rich Casino | 200% bonus on the first deposit |
| Play for real | |
 | Black Diamond Casino | 750% up to 7,500 AUD |
| Play for real | |
 | Dendera Casino | 400% on the first deposit |
| Play for real | |
 | CasinoChan | $400 and 120 free spins |
| Play for real | |
 | Box 24 | 200% up to $2,000 + 30 Free spins |
| Play for real | |
 | Grand Fortune casino | 200% on the first deposit |
| Play for real | |
 | Winnerama | 200% + 30 Free spins for new players |
| Play for real | |
 | All Spins Win | 300% up to $1,000 on the first deposit |
| Play for real | |
 | Boombet | 100% up to $2,000 on the first deposit |
| Play for real |
EveryMatrix
Perhaps, this is the largest platform in the world. It does operate internationally, holds both, Malta and UK licenses. It has several readymade casino solutions:
- OddsMatrix (sportsbook platform),
- CasinoEngine (package of more than 3,000 games),
- GamMatrix (a management platform that supports all the major payment systems).
- The featured packages included. The last two products are related to Australian licensed online casinos. There are games by NetEnt, Scientific Games, Microgaming, PlayN Go and other developers, in CasinoEngine, as well as live dealers by Evolution Gaming, NetEnt Live.
- The dealer, Microgaming and XPRO Gaming.
- The GamMatrix is a fully-featured platform where you may transfer funds from the casino to any section of the site (sports betting), make fast deposits via the downloadable clients, use more than 50 payment methods, etc.
- EveryMatrix price is one of the highest in the White Label category. It is because it has been a pioneer in the manufacture of readymade casino softwareSoftSwiss
- A top-rated operator nowadays, which still gives birth to new casinos. Like EveryMatrix, the company has been around since 2008, and one of its first projects was online auctions.
- It is known for its completely legal activities, including using Bitcoin in every casino it uses.
- Curacao licenses the platform and has about 1,000 games (all of them may be used in an online casino) by NetEnt, Amatic, PlayN Go, Yggdrasil, Endorphina, iSoftBet, SoftSwiss (own-developed) and so on.
- All of its projects are quite similar, and it is incredibly annoying. Of course, the readymade casino software has a different design, but the features are usually the same (even the games).
- The SoftSwiss white-label online casinos are Fastpay casino, TTR and other well-known sites.
- The platform is quite affordable. That explains the rapid growth of the number of operators using it.
Tain
- One of the most well-known platforms in the online gambling category, a part of its history is out there in the shadows. Tain has been around since the 90s, the moment when gambling entered the online world.
- From the very beginning, the developer was specialised in sports betting and online poker, but by the time started offering new gambling solutions.
- In 2007 Tain started working with Playtech, and in 2013 merged with Betting Promotions, one of the biggest bookmakers in the world. That deal brought the company to an international level, ranked among the most successful and representative organisations.
- Tain offers some services about the online casino, including its white label. In early 2016 the developer added the live dealers by Ezugi (the competitors had it long ago). The company offers more than 2,000 games, including the own-developed ones.
- More than 10-15 online casinos use tain. Perhaps, the most well-known is the Red Star. Tain has the games from the best developers: NetEnt, Microgaming, PlayN Go, NYX, Betsoft, Evolution Gaming, except Quickspin, Elk Studios or any old school developers like Amatic.
ProgressPlay
- One of the newcomers on the White Label market. It has been around since 2010. The company has hundreds of pokies, table and card games, scratch cards, video poker, etc. More than 30 online casinos use this platform at this moment. However, only a few are popular in the online gambling world, including Hippozino Casino.
- New casinos by ProgressPlay regularly enter the market, and all are quite different from each other and licensed by Malta and UK. Being far from the best, they are quite competitive.
- There are games by NetEnt, Microgaming, NYX, ELK Studios, 1x2 Gaming, Thunderkick, etc. A total of nearly 20 developers!
iGaming Cloud
- One of the newcomers in the field of white-label, headquartered in Spain. The official site has no detailed information, but at least several online casinos use this platform. There are over 1,000 games, including by NetEnt, Microgaming, Betsoft, Evolution Gaming.
- Licensed by Malta and UK.
SoftGamings
- A quite popular company for white-label online casinos mainly focused on Eastern Europe. It has been around for 10 years and working with dozens of brands. Its customers are TonyBet, Pari-Match, Leon, RioBet, GrandRio.
- Curacao and Malta license SoftGamings; some of the major providers are NetEnt, Microgaming and Evolution Gaming.
- In early 2016 SoftGamings started working with Fantasy Network - a large company that provides a white label for Daily Fantasy Sports.
- It’s worth noting that many online casinos that used the white label provided by SoftGamings are currently closed.
Finnplay
- A Finnish company specialising in white label solutions for online casinos mainly focused on Europe. In February 2016 the first licensed Hungarian online casino based on Finnplay was announced.
- The company is headquartered in Helsinki. The clients’ database is not big—the licenses to choose from: Malta, Belgium, Curacao.
- There are no NetEnt games, and it is quite annoying, the best company's offer at this moment is the slots by Microgaming, PlayN GO, Betsoft, Ezugi and Airdice.
BetConstruct
- A large company that has been around since 2005. It is headquartered in London and has branches in Yerevan, Kyiv, Riga, Los Angeles, Malta and other parts of the world.
- BetConstruct works with dozens of popular online casinos, many of them being focused on sports betting. Some well-known casinos that use this platform include Circus. be Volt Casino and so on.
- The company has more than 200 partners in more than 50 countries worldwide. The casino package offers over 3,000 games from such providers like NetEnt, Microgaming, iSoftbet, NYX, Playson and so on.
- Please note that the reputation of this white label provider is not excellent. There are a lot of doubtful; information online.
The advantages of white-label online casinos
So why do online casinos use the white label solutions? There are many reasons for doing that:
- Cost and time. These are two main reasons to open an online casino on white label. It costs around $100000 and takes 2-3 months to be opened. If you try to do all these steps by yourself, the only license will take about 6 months and $10000.
- Popularity. A casino using a popular platform is automatically ranked accordingly. Even a newcomer who has recently opened may firmly enter the gambling market thanks to the platform it is based on.
- Variety of games. Modern online casinos have up to 1,000 games or even more. How’s that possible? It is all about the white label which has readymade gambling software contracts with the providers of pokies, table and lives casinos. Some of the most popular providers are NetEnt, Microgaming, Yggdrasil, PlayN go, NYX Interactive, IGT, Play N Go, Amatic, Betsoft. Speaking of it, that’s just a package purchased by the newly born casino. Once purchased, the owner may choose the games to be added to the site.
- The gambling licenses by different authorities. You cannot start promoting online casinos in any country you want. The site should be licensed by a gambling commission so that the punters from that country may legally use it – deposit/withdraw. Otherwise, the sanctions will follow: the platform will stop providing its services to a bad casino.
- And it is not the worst that might happen. It is, therefore quite essential to have experts in that field – even if they are included in the readymade gambling software solutions. A casino would avoid any illegal activity. Here it is also worth mentioning the most used licenses – Malta, Curacao. The license may tell you the most about a casino – wherever it is official or legal. This is also included in the ready-made solution.
- The variety of payment methods. The readymade betting software contracts with payment systems, including Visa and MasterCard, are quite important. There should be lots of deposit and withdrawal methods. The white label covers them all instantly, be it the best or the worst.
- Readymade betting software design. The online casino is usually designed by the platform itself under the strict guidance of the customer. The laziest ones would choose the ready-made templates, but mostly the design is chosen individually.
- The technical support and customer care. The platform should always care about the technical support it offers to the online casino. Moreover, there are also ready-made solutions like live chat and ticketing systems.
Written by Vladislav Dibrov
